3 Reasons why it’s Essential to Have a Responsive Website

Responsive websites are becoming an increasingly popular option as the number of mobile users continues to grow.

Every year, more and more people are accessing websites on portable devices, including phones, tablets, and even wearables!

It’s therefore crucial to implement a responsive website if you’re looking to maximise your reach – especially considering Google’s recent announcement of their latest algorithm, which is designed to reward this quality. In case if you don’t know what responsive website is, lets first define it.

A responsive web design is one which navigates and resizes across a variety of platforms, so you can see it clearly on a range of devices from desktop to smart phone.

Here are 3 Reasons Why it’s Essential to Have a Responsive Website:

Improve Google Rankings

As of April 21st, Google will roll out a new update to their search algorithm, which will take into account a website’s mobile friendliness.
Sites that are responsive will be given a boost in rankings, while sites that fail to provide a mobile-friendly experience may be penalised.
The algorithm is expected to have a big impact on rankings, making it a good idea to implement a responsive website before its release.

Enable greater access to your site

In addition to helping your search rankings, a responsive website enables easier access to your site, attracting more visitors.
If a mobile user tries to access your site on the go and it isn’t mobile friendly, they’re not likely to persist – they might even turn to one of your competitors instead!

Allowing easy access to your site at all times on a range of platforms will ensure it can attract and retain visitors.

Cost-effective and easy to manage

Some websites have created a dedicated mobile site to enable easy viewing on portable devices. However, mobile sites have several drawbacks.

They often lack many of the features and functionality of full sites, and also require more time, effort and money to implement and maintain.
Fortunately, a responsive website provides a single solution that’s viewable on all devices and screen sizes – they automatically detect the device being used and adjust accordingly, displaying the same content to fit the specific screen it’s being viewed on.

This means there’s only one website to manage and maintain which in turn keeps costs low and simplifies the process of updating content.

Need a Responsive Website? WebCanny Can Help

Don’t be left behind by Google’s new algorithm – appeal to a wider audience and boost your rankings today with a responsive website from WebCanny. We’re experienced in all aspects of affordable web design, web development and SEO, providing you with all the tools you need to take your business to the next level. If you’re ready to take the plunge, contact our expert team today to get started.

Source: http://www.23digital.com.au/3-reasons-why-its-essential-to-have-a-responsive-website/


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